Championing a sustainable future for the coffee sector is a commitment that requires the collaboration of everyone involved in its production, together with the support of qualified partners who can educate and guide stakeholders along the coffee chain and allow consumers to make responsible coffee choices.

Thanks to our partnership with Slow Food Coffee Coalition, we aim to support the activities of coffee producers, and empower farmers by increasing consumer knowledge of their best practices and their commitment to producing good, clean and fair-trade coffee.

Climate change is raising new challenges for coffee cultivation in addition to those who work on the plantations: thanks to our partnership with World Coffee Research, we will invest in research that helps grow, protect, and enhance supplies of quality coffee while improving the livelihoods of farmers to safeguard the future of great coffee.