JOHAN: My passion has always been agriculture. It became part of my DNA while growing up on a farm in the south of France. My only daytime activity, besides going to school, was helping my grandfather on the land to harvest cherries or tomatoes when it was the season. This is why I love produce, but as a child, you don’t realize how passionate you are about something until later.
In my beautiful small village of Saint-Quentin-La-Poterie, my dad owned the only coffee shop in town. In Provence, the local coffee shop is somewhat of the “center” of the village, so every Saturday afternoon (when my dad would take his nap), I would be behind the counter as the barista. This brought that hospitality aspect to my upbringing as well.
When I moved to New York to study, I was working in the culinary world as a barista. This was around 2006-2007, and, at that time, there weren’t many coffee shops in New York. This was pre-Third Wave. So once I finished school, I realized I wanted to discover more about coffee farming and found myself with a one-way ticket to Nicaragua in January 2010.
JOHAN: Today’s coffee industry is massive. Now more than ever, we have so many options to choose from. From a roaster’s point of view, there are both so many variations of beans to use and new methods for crafting coffee. It has evolved to a level that is unprecedented. For example, you can buy directly from a coffee farm or subscribe to roasters that deliver beans to your home. You can have capsule cold brew makers or fully-automatic espresso machines. So the industry is extremely diversified.
However, access to high-quality equipment and coffee is not equal worldwide. You will find extremely high-quality equipment in homes in North America, Europe, and parts of Asia. But the same cannot be said for certain regions of Europe, Africa, or Latin America.
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