Be inspired
us_ADP_1920_desk_coffe_history_hero-banner_coffee-history-mob@2x.jpg

us_ADP_1920_desk_coffe_history_sidecard_noble-tree-mob-1.jpg

us_ADP_1920_desk_coffe_history_sidecard_european-mob-2.jpg

us_ADP_1920_desk_coffe_history_sidecard_modern-roaster-mob-3.jpg

us_ADP_1920_desk_coffe_history_sidecard_coffee-waves-mob-4.jpg

The Coffee Waves

Coffee's transition to everyday commodity can be studied in three distinct coffee waves. The First Coffee Wave, dating back to the 1800s, saw the initial monetization of coffee and the rise of major chains and pre-ground bags. Coffee's Second Wave, from the 1970s to early 2000s, witnessed a boom in coffee chain giants, as well as a demand for higher-quality coffee. Lastly, the Third Coffee Wave saw the rise of specialty coffee. Similar to wine, today's coffee consumer expects to know roast dates, processing methods, and where their beans come from.

us_ADP_About-Coffee-Lounge_promo-slider_behindyourcoffee-mob.jpg
us_ADP_About-Coffee-Lounge_promo-slider_magazine-mob@2x_.jpg
us_ALP_BYC-index_promo-slider_about-mob@2x.jpg